Since 1997, inspired by the land, I have been committed to transforming the avocado culture in Morocco to take it to an international level. This path began with a small plantation, evolving to the creation of AVOMAR in 2008, marking a commitment to quality and innovation. In 2014, I founded Euro Verde Avocado, reinforcing our production of high-end avocados, and in 2015 Domaines Agricoles Bouznaig, diversifying our offer. In 2022, the foundation of Morocco Pure Produce materialized our ambition to offer exceptional avocados, symbols of the “Made in Morocco” label.